Woodlea, the first florist in Nelson opened May 1954

“I just wanted to thank you very much for helping to make my Mums mothers day special. She was absolutely delighted with her gift basket you created. Cheers and thanks again from a fellow florist”.
Robyn, Manjimup, Western Australia
As the longest established professional florist in Nelson New Zealand, Woodlea Floral Studio has a colourful and rich local history. The one constant over the last 58 years is the quality and beauty of the flower arrangements and bouquets. Through the years, every floral arrangement has carried the individual character, personality and creativity of the business owner.

Woodlea Floral Studio – Christmas 2009 to today
Owners: Astrid & Maurice Jansens
Location: 128 Bridge Street
Florist: Astrid Jansens
Experience: 20 years, with 4 years advanced training as Senior Professional Florist
Awards: Finalist 2012 Top Shop Awards – 2011 Rugby World Cup Approved Nelson Florist – 2008 Winner Floral Designer of The Future South Island NZ, Finalist Designer of The Future South Pacific & New Zealand
Story: Purchasing Woodlea Floral Studio was a decision that came naturally to Astrid and Maurice. After years involved in the floral industry becoming owners was a natural progression. Astrid’s creative style and bold personality is obvious in every beautiful arrangement that leaves Woodlea Floral Studio. Maurice can regularly be found helping Astrid in the floral studio during the week, and at the Nelson Saturday Market.

1988 to Christmas 2009
Owners: Helen & Rex Hebberd
Location: 128 Bridge Street
Florist: Helen Hebberd
Experience: Over 40 years florist experience, with over 20 years as owner of Woodlea.
Awards: Dip. SNZ PF & Master Florist of NZ Professional Florists.
Story: To date, Helen & Rex owned Woodlea Floral Studio for considerably longer than anyone else, 21 years in total. Helen was known as a colourful character who was never short of an opinion and her love of flowers and creative designs saw her become a Master Tutor and help establish guidelines that are still adhered to today.

1979 to 1988
Owner: June Molloy
Location: Hope Street & 128 Bridge Street
Florist: June Molloy
Story: June came to Nelson from Hokitika and we are endeavouring to find out more about this popular lady who owned Woodlea for 9 years.

1954 to 1979
Owner: Murial Wooding
Location: 41 Bridge Street, 22 Bridge Street, 174 Hardy Street, 269 Hardy Street & Hope Street
Florist: Murial Wooding
Story: It may be a bit of an “Urban Legend” but they say when Murial first started working in Nelson she had a regular client who always referred to her as ‘Miss Woodlea’. After hearing the name repeated over many years she grew to like it, and chose it as the name for her florist store when she opened the doors of Woodlea Floral Studio in 1954.